We Like to Invoke Old-World Charm in Our Designs: Umesh Soni
Jasmine Design of Jaipur makes its debut this year at IIJS Signature it is the company’s first trade show ever in Mumbai since its inception in 1994 as Soni Ganesh & Co. UMESH SONI, one of the partner of the firm, who designs and oversees the design department, speaks about his rare, antique jewellery brand ‘Jodhas’ mounted in 22 and 24 karat that is being displayed at the show.
Could you tell us about your company? And what is the jewellery that you specialise in?
My family has been in the business of gems and jewellery for at least three generations. In 1994, my brother Rajesh and I started Soni Ganesh & Co., to manufacture kundan meena jewellery with an antique finish. Normally, Jewellers oxidise jewellery to give it an antique finish, we work with natural material that takes almost two year to prepare to give an antique finish to the jewellery. The process of making such jewellery is very different. The setting of the stones on the obverse and reverse of the piece, the wearability of the piece has to be taken into account.
The jewellery has a distinct antique finish which is achieved through buffing, brushing and polishing. The diamonds, too, have an antique touch as we old, rough diamonds sourced from workers which are then cut and polished in-house.
We use a lot of Navaratna Stones in the designs, which adds a touch of vibrant colour to the gold jewellery. By employing naqashi work, and ancient art of carving in gold, and other crafts, we make elaborate pieces that take a minimum of 30 days to six months to produce each piece.
How often do you come up with new designs?
About 15 designs every month – it could be a daily war piece or bridal statement jewellery
Was your jewellery an instant hit?
Initially, jewelers were a bit hesitant, but soon we got orders from Jaipur, Chandigarh and Kolkata. Today, of Course, we are well appreciated for our designs and technique.
oni Ganesh and Company is one of the renowned company and largest manufacturers, exporters & wholesalers of fine gold, diamond,ruby,sapphire,emerald,turquoise, topaz,hessonite,silver, & antique kundan jewelry from Jaipur, India.
Established in the year 1990, Soni Ganesh & Co. has actualized a reputed position for itself as a leading Yellow & White Gold Jewelry studded with fine quality diamonds, emeralds, rubies, sapphires, tanzanite and other precious and semi precious color stones. Our products comprise of rings, earrings, bracelets, pendants and necklace.
We have unique jewelry customization capability by which we have established in this field and have earned reputation for maximum customer satisfaction. We put modern technology in a fine blend, along with strict quality control to create a unique piece of fine jewelry.
What are your expectations for IIJS 2015?
IIJS 2015 is a very important platform for the Indian jewellery industry at an international level. The IIJS show provides business advancement and we expect to increase our clientele by participating in it.
So what are you presenting at IIJS?
Our enviable collection of antique kundan jewellery, Jhodha’s, will be on display. You will be amazed at the masterpieces and the level of expertise and skill required in attaining such perfection in a piece of jewellery.
Antique kundan jewellery was patronised by the royals and the rich in the past, and today with increasing popularity, more and more people are opting for it. Our antique jewellery is unique and different from any kind of jewellery that you will see here.
Given the current market conditions, what are your expectations for the show?
Keeping today’s market in mind, I am not expecting very much, but it is going to be a fruitful show for us.
Are you planning to target a particular audience?
Yes, we would like to put our best foot forward and present many more dazzling lines as we are planning on growing our jewellery in the Arabic market. I hope IIJS will give us the opportunity and exposure to network and build connections.