Swarovski’s brand partners showcase unique jewels at GGJS 2019
Swarovski Gemstone’s three branding partners – Aman Ornaments; Shringar House of mangalsutra and Yug by Tanvi Gold Cast, introduced their new jewellery collections at the ninth edition of Gujarat Gold Jewellery Show held between (January 21-23) in Ahmedabad.
Aman Ornaments, a leading bridal and fine silver jewellery manufacturer, launched Vishwa colletion set with Swarovski® Marcasite, at GGJS 2019. The rare collection of truly avant-garde Silver Jewellery Brand with young and graceful designs was inaugurated by the important dignitaries of the jewellery industry including – Rajendra Jain, MD, Swarovski Gemstones India; Shanti Patel, President, GJTCI; K Srinivasan, MD, Emerald Jewel Industries; Bipin Viradiya of Tanvi Gold Cast along with team Vishwa Ramesh Parsana’ Rajesh Parsana and Viral Bhayani.
Shringar House of Mangalsutra launched ‘Fio by Aldora- A Trend for the Generation Studded With Swarovski Zirconia’. The collection is exclusively studded with Swarovski Zirconia. Welcome to the new age, the age of independent, autonomous, working-class women. Fio brings to you a new class of mangalsutras, a collection which is customized for autarkic dames. Studded with Swarovski Zirconia, it presents a graceful and elegant front that fits well together with a corporate lifestyle. This new age neo-modern Mangalsutra will make you throw away your old cumber stone trinkets. Ones suited for the go-getter working women. This new collection was launched in the presence of Rajendra Jain and Viraj Thadeshwar.
Tanvi Gold Cast LLP (TGC) extended its eponymous brand’s reach with the launch of a new jewellery collection at the GGJS 2019. Drya Collection is inspired by a mysterious and magical underwater world, ‘Dyra’. The Dyra jewellery collection reflects the charming beauty and fascinating elegance of the Italian actress. Myra Collection: Is an expression of simple luxury and refined elegance in white or pink gold, with Swarovski Zirconia for a result of pure and rare beauty. Triyo Collection: Beautiful high quality, classic and timeless tri color jewelry collection Triyo that are uniquely island inspired.
Rajendra Jain, Managing Director of Swarovski Gemstones India shared his thoughts on the occasion. “The iconic brand is perhaps the most recognizable fashionistas. As said ‘good design is soul of the jewellery piece and Swarovski adds life to every piece. Swarovski’s ground-breaking collaborations and trusted partnerships have always sparked the imagination of jewellery brands. Swarovski’s branding partners combine and collaborate, resulting the birth of new product offspring that consumers go crazy for and that enhance the reputation of each as a valuable purveyor of products.In the year 2019, gold & silver jewellery set with Swarovski Zirconia will be the main attraction for the retailers & consumers. He further stated that “Swarovski Zirconia has become girl`s first love”.