Shilpi Jewellers Pvt. Ltd.: A 30-year Journey Studded with Milestones
Mumbai-based Shilpi Jewellers Pvt. Ltd. has entered into its fourth decade, this year. In its 30 years of remarkable presence in the industry, the company has spread its wings across over 300 cities in India and also, in the international markets. In the industry that thrives solely on trust, Shilpi Jewellers has set benchmarks of large inventory of designs, quality of products and customer experience. On the onset of its new innings, Floroscent gives an overview of the company and points out why it stands out of a crowd.
Founded by Khyatilal Tater and late Jitendra Tater, Shilpi Jewellers Pvt. Ltd. has turned 30 years this year and has been going strong under the astute leadership of its directors – Pramod Mehta, Rajneesh Mehta and Padam Soni. With a reputation of being one of the most trusted suppliers of gold and platinum jewellery amongst India’s leading jewellery brands and major retailers, the company has been honoured with the ‘Best Chain of Wholesale Stores – 2014’ award by IBJA; GJTCI- Excellence award 2014 under the Wholesalers-Gold Jewellery category and The Artisan Jewellery Design Award-2014.
Pramod Mehta, director, Shilpi Jewellers Pvt. Ltd., dedicated the company’s growth to its more than 3,000 national and international customers and stakeholders with whose support the business has expanded all these years and will continue to do so in many more years to come. “Our client satisfaction has played a major role in our success since our inception. We are planning to take a big step on expansion once GST terms and conditions sets up a momentum in the jewellery industry,” he added.
Located in one of the bustling jewellery market of India – Zaveri Bazaar, Mumbai, Shilpi Jewellers has strategically spread its wings across India with a wide network in more than 300 cities. Along with its wide range of signature collections in Antique jewellery, Emerald jewellery, Bombay jewellery, Platinum Jewellery, Kolkata jewellery, Mangalsutra, Chains and Trios bangle, the company also offers legacy designs in light and heavy weight Jadau, Kundan, Meena and Temple jewellery.
“Our founders’ vision has been to invest a lot in research and create a huge range of products for jewellers all over India and overseas. Our bulk inventory and our huge investment make our portfolio wide-ranging. This indirectly helps our customers to offer their clients best products and good range of collections. We therefore, keep a huge inventory from most innovative and creative manufacturers of India under one roof of Shilpi Zaveri Bazaar office and other offices across India,” Mehta shared.
The company’s robust financial system, manufacturing expertise and a large inventory of design not only helps the company maintain high quality service to its customer by timely delivery of goods, quick response by sales and order team, but also cater to international markets like Kenya, Australia, London and Dubai.
However, it is the company’s adherence to the core values like integrity, reliability, efficiency and perfection that has made it a preferred supplier amongst retailers across India and for that, Shilpi Jewellers credits its team. “Our team is our biggest asset and they act as a strong pillar to every corner of the company. We are a team of 70 people serving from our Zaveri Bazaar hub with our investments in many small factories to help and develop great craftsmanship from all over India in manufacturing,” acknowledged Mehta.
Considered as one of the biggest jewellery hubs for retail jewellers in India, Shilpi Jeweller’s huge inventory, which comes from the most innovative and creative manufacturers of India, is their biggest USP. “The day is near where every retail jeweller in India will fly high with Shilpi Jewellers and we strongly believe in our brand promise that’s delivering profitability to jewellers across India and globally,” hoped Mehta.
On the Horizon
That’s not all. Shilpi Jewellers is consistently pushing the envelope further. Along with international expansion and local penetration, now it also aims to gain a strong foothold in the online arena. “We are trying to make our products available to every urban location of India, where still the latest trends and designs have not reached and yet the customer segment is to experience a huge variety and range that others experience in the metros. Indian markets have helped us to a very large extent, so now our major focus is to develop a module that will allow every retail jewellers to make a purchase online in the coming future. We are moving ahead with going online as our future vision, as we want every jeweller to experience the great online buying experience, which will enable them to grow their business drastically,” he opined.
On a concluding note, he updated: “For exports, we are now initiating a conversation with jewellers from various countries around the world either by meeting them personally or by participating in various exhibitions across the world. Our internal team and systems are getting transformed big time to serve Indian jewellers in the future.”