Sangeeta Boochra opens flagship store in Bengaluru
Jewellery designer Sangeeta Boochra, known for her bespoke fine jewellery pieces, has unveiled a new store in Bengaluru. Global jewellery brand Sangeeta Boochra – known for being one of the oldest silver jewelry brands was set up in 1897 by Seth Kistoor Chand Boochra as a silver manufacturing unit. The business grew into a jewellery brand when it was taken up his son Lalit Kumar Boochra in 1961, with multiple labels under its umbrella.
The brand’s flagship store in Bengaluru is located at 13 Kamaraj Road, Opp Mysore Silk Udyog, Off Commercial Street. With 40 stores across India and around the world, the aesthetic of the brand is a clever balance between ethnic and contemporary designs. The brand manufactures and retails traditional, tribal, and contemporary jewellery studded with precious and semi-precious gemstones, made in pure sterling silver since 1897. Sangeeta Boochra traveled extensively into the interiors of India, met the master craftsmen, artisans and convinced them to work for the brand and upliftment of art, culture and kaarigari of rural India.
They worked with an aim to bring the Indian jewellery on the world map, therefore as a result wherever they exhibited around the globe they always travelled with their craftsmen and made them the front face. It is arguably the most well known and recognised, respected jewellery brand from Jaipur, India and it is even popular brand amongst the celebrities like Shilpa Shetty, Vidya Balan and face of new-age Alia Bhatt, Janhavi Kapoor and many more well-known influencers, stylists and the fashion addicts.