PC Jeweller rolls out its first TVC with Akshay Kumar and Twinkle Khanna
P C Jeweller has launched a TV commercial with Bollywood husband-wife duo Akshay Kumar and Twinkle Khanna. Last month, the company had signed the couple as its brand ambassador to support expansion plans.
Conceptualised and directed by R. Balki, this evocatively made television commercial showcases the love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them. The commercial will be aired on all top channels starting from October 12.
Speaking on the launch of the new TV commercial, Balram Garg, MD, PC Jeweller said, “We are happy to associate with the star couple that truly encapsulates love and illustrates the brand’s legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.”
On the release of the TV Commercial of the brand, ambassador star couple – Akshay Kumar and Twinkle Khanna said, “It has been an absolute pleasure to be a part of the PCJ family and we are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust. We look forward to being a part of its fascinating growth journey in India.”