Hari Krishna Exports Integrates “Man & Machines” to Create “Exquisite Diamonds”
Diwali 2014- when Indian diamantaires were busy trying to liquidate their stockpiled inventory to build up a bigger cash cushion in response to the liquidity crunch facing the industry, Savjibhai Dholakia, Chairman of Hari Krishna Exports awarded mega gifts in the form of cars, flats and jewellery to over 1200 employees under the company’s loyalty and performance incentive scheme at Surat.
Almost 424 employees opted for Fiat Punto cars, while 207 went for apartments and 570 chose jewellery. Such largesse has taken even generous corporate houses in India by surprise, but diamond industry observers detect canny altruism in Dholakia’s gesture of disbursing nearly Rs. 50 crores in this manner. Savji Dholakia explained that the company believes that artisans are the backbone of the industry and that Harikrishna had decided to set an example by giving them high wages and mega-gifts. “The artisans and engineers who have achieved their targets have been rewarded,” he added.
With the clear conscious, commitment to create the world’s best diamonds, the pundits of the trade come together at Hari Krishna Export’s manufacturing unit. A place renowned for its precision cuts and brilliant diamonds. The ultra modern set-up is located in Surat, Gujarat (India) and employs cutting-edge technologies as well as latest methodologies. Needless to mention, its 6,000 plus skilled personnel and professionals religiously adhere to international processes and quality control measures. In other words, Hari Krishna Exports seamlessly integrates man and machine power to create exquisite diamonds.
Initiated over 2 decades ago on rock solid grounds of faith and transparency Hari Krishna Exports earned its stripes from a commitment to consistent quality deliveries, customer centric policies. In 1992 Hari Krishna Exports was formed as a Partnership firm by 4 brothers with hardly any selling experience, only manufacturing skills, hard work and open minds to offer as capital.
“Though the beginning was tough, the market was not altogether harsh. There were a few well-meaning firms who appreciated and supported the company by way of offering credit on purchases, bought the company’s products and offered suggestions for improvement,” says Savji Dholakia. The first year we achieved a meager turnover of Rs. 1 crore as compared to today’s turnover in the range of Rs. 4,000 crore. The company gratefully acknowledges their contribution without which it would not have grown to this level,” he recalls further.
The promoters of the company are well known for their innovative ways of working. When the diamond factories were housed in multistoried buildings, Savji Dholakia decided to have a horizontal set-up where the entire cutting & polishing was done on the ground floor. In addition the workers were given the freedom to choose the rest intervals as he believed that efficiency is at its best when one works according to one’s biological clock. No doubt the productivity of their factory is among the highest.
All these have been made possible by its visionary members including Savji Dholakia, Tulsi Dholakia, Himmat Dholakia, and Ghanshyam Dholakia, and their ability to work as a collective unit. Uncompromising attention to detail, empathic and affable relationship with customers, a pool of dedicated employees and renewed dynamism are their principal strengths.
“Today, Hari Krishna Exports ensured direct rough supply from the DTC, Rio Tinto, DDC and Alrosa. We are also the official suppliers of CanadaMark and ForeverMark. We are the only diamond manufacturer and Sightholder to achieve the Responsible Jewellery Council (RJC) Certification in India with more than 6,000 employees and ISO 9001:2008 certified,” says Mr. Dholakia.
Dholakia adds “Our company is only recipient of GJEPC’S award for 12 consecutive years from 2003–2014. Also it is the only company to set a record at the GJEPC award by winning 4 awards in the year 2014.”
Spread over 25 acre plot, this ultra-modern manufacturing set-up at Surat, India Hari Krishna houses a work force of more than 6,000 employees providing a world class working environment and having a manufacturing capacity of more than 5,00,000 carats per annum; is a perfect blend of human and technology.
In tandem with keeping the very best, the state-of-the-art, 25,000 Sq. ft. Head Office on 17th level at The Capital, BKC, Mumbai – has truly set a benchmark of substance &elegance in the global Diamond Industry. With a grand entrance lobby, 20 spacious buyer cabins, thoughtfully planned buyer’s Lounge and an ultra- modern board room; sets the most perfect ambience for purchasing diamonds.
Savji Dholakia asserted, “With expertise & precision in consistent assortment; we manufacture high quality Round and Fancy diamonds in more than 10 different shapes, ranging from 0.01 to 5 carats plus in IF to I3 clarity and, D to M Color. Every diamond sold is supported with in-house “Faith” grading certificate along with third party certifications from GIA, IGI & HRD upon request.”
The company is also actively involved in developing its domestic brand of diamond jewellery named “KISNA” which was launched in July 2005 and currently is the largest distributed diamond jewellery brand in the domestic Indian market. Exceptional designs of high end range in Rings, Earrings, Pendants, Necklaces, Bangles and Bracelets has the finesse of being crafted in exclusive VVS diamond quality with IGI certificate and 18kt hallmarked Gold.
“In 2005, when others were going for jewellery showrooms to promote their brands, we chose the FMCG model to promote KISNA. It was a difficult route as nobody had done this before. Now KISNA is a well-known brand with more than 460 distributers and 6,600 plus retail outlets from Kashmir to Kanyakumari and from Kutch to Kohima” further adds Ghanshyam Dholika.
While talking about the company’s employees, Ghanshyambhai has a shine in his eyes, proving the fact that he considers them as vital part of the company. “Many of the employees have been a part of the company since its inception. Employees are regarded as a highly valuable asset. Free medical checkups, medical expenses reimbursement, annual trips and picnics, inspirational and motivational programmes are a part of our employee policy”.
Management believes that employees are assets of the company and they try to retain the best pool of minds by providing best and healthy environment for employees. Employees are given targets and assessed on a daily, weekly and monthly basis, with those who have consistently attained their targets qualifying for the year end mega gift. The scheme has helped reduce employee attrition as well.
“It’s a refund of sorts to those who have stayed with us, helped improve our products and grown with the Hari Krishna family. I am merely giving back,” said Savji Dholakia. “I know what it is like to have needs. When a worker is happy, he can do anything at all for you.”
Eight years ago Hari Krishna Exports was the first in Surat to build an on-site kitchen for its nearly 6,000-strong staff, and was also the first to distribute helmets to employees who ride to work on motorbikes.
Apart from following DTC’s Best Practice Principles (BPP) & RJC compliance the company is also engaged in Corporate Social Responsibility (CSR) activities.
The company has been organizing Swacch Bharat Campaign every Sunday at various areas in Mumbai and Surat.The company provides lunch at various NGO’s on our Clients Birthday. A green Gujarat campaign was introduced in 2013 where in more than 7 Lac saplings were planted and a lake was built in the village Dudhala spread over 17 acres, to solve its perennial problem of water shortage in summer months. The lake has not only solved the water problem of the village during summers but has also improved the local economy through the better agriculture activity.
Ghanshyambhai concluded by saying “A wearer of diamond jewellery does so for the happiness he/she derives from wearing it. Therefore, as manufacturers of diamond and jewellery, we are essentially in the business of generating happiness rather than selling diamonds. This calls for a shift in mindset. After a decade of progress through total commitment to quality, offering the best products, our focus now is on constant and continuous innovation and customer delight. We believe that this will help us to be the top diamond company of the world in the next 10 years”.