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Forevermark launches at Madanji Meghraj Jewellers in Kolkata

Madanji Meghraj jewellers, one of the most recognised names for precious jewellery in Kolkata since 1901, have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Kolkata.

Celebrating this partnership was the gorgeous and talented film star Evelyn Sharma who unveiled Madanji Meghraj jewellers’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, she said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. Madanji Meghraj Jewellers offers the finest diamond experience to its customers.  It is truly an honour to be a part of this event as Forevermark and Madanji Meghraj jewellers join hands to showcase such a wide variety of gorgeous diamond jewellery.”

Mahendra Jhaveri, director, Madanji Meghraj jewellers added, “Less than 1 per cent of the world’s diamonds are eligible to become Forevermark. We are delighted to be associated with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers. With the coming together of Madanji and Forevermark our consumers are certainly going to benefit.”

Highlighting the partnership Sachin Jain, president, Forevermark India said, “Forevermark is proud to be associated with Madanji Meghraj jewellers. They have continuously strived to successfully keep alive legacy inherited through tradition and founded on the virtues of quality, ethics, and trust. Forevermark is proud to be associated with Madanji Meghraj Jewellers, as they embody the same values as us. Forevermark only partners with authorised retailers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. Madanji Meghraj jewellers’ exquisite design and craftsmanship enhances the beauty of a Forevermark diamond and we look forward to a long-standing relationship with them.”

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