Forevermark India organises its sixth annual forum in Kolkata

The 6th edition of the Forevermark Forum, held by Forevermark, the diamond brand from the De Beers Group of Companies, took place from 11 to 13 July, 2017 in Kolkata. Over the years, the Forevermark Forum has evolved into a unique platform for prominent sight holders, manufacturers and leading jewellers from across the country – to shed light on consumer and design trends, conduct business, network, share perspectives and discover the latest innovations.

This year’s theme at the Forum was ‘Inspire. Innovate. Illuminate’ ­– part of the core philosophy derived from De Beers’ illustrious heritage. Over 30,000 Forevermark diamonds and 1500 designs (earrings, nose-pins, pendants, necklaces, bracelets, bangles, rings etc.) were on display.

Speaking on the occasion, Stephen Lussier, CEO Forevermark, said, “It is a matter of great pride for us to have all our partners here at the 6th Annual Forevermark Forum. This year we inscribed the two millionth Forevermark diamond at our lab in Surat which is a true testament of our growth in India. At Forevermark, the Forum reinstates our commitment to our partners by the offering among the world’s most beautiful diamonds at a single venue.”

Sachin Jain, president, Forevermark India, stated, “The Forevermark Forum has emerged as the premier platform to stay connected and be informed in the world of diamonds today. Jewellers for whom the diamond business is important and significant, look forward to it as an event to key into their calendar. This is because they have seen over the years that we focus on new retail innovations, the latest technology and consumer insights to help them leverage their business.”

At the Forum Forevermark hosted ‘exceptional Forevermark Programme (diamond above five carats); the Carat Plus Program (rare one-carat plus diamonds); The Black Label, Functional Jewellery. The Forum also displayed the latest trends for 2017. The Spring-Summer trends were Nature’s Beauty and Now & Forever while the Autumn-Winter trends were Geo-Deco and Declarations.

Additionally, this year, a special study, ‘Why Divya Doesn’t Wear Diamonds’ was conducted across India and the results were shared with the participants at the forum, highlighting the needs, aspirations and consumer trends around the modern Indian woman. Forevermark also showcased some great insights and tools to drive engagement and establish leadership over digital media.

The 2017 Forevermark Forum was attended by key industry influencers, retail chain owners and independent jewelers from the industry including Krishniah Chetty & Sons, Hazoorilal, Joyalukkas, Mahesh Notandass, Malabar Gold & Diamonds, Senco Gold & Diamonds, TBZ – The Original and Vummidi Bangaru Jewellers.

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