Forevermark collaborates with 27 Indian jewellers to create the Red Carpet Collection 2019 for Oscars
Forevermark diamonds have consistently adorned celebrities on the world’s most important red carpets. This year, 27 Indian retailers have designed jewellery exclusively for the 91st Annual Academy Awards. Inspired by the talent and strength of Hollywood’s leading women, the jewellery designs will be on display at the Forevermark Oscars Suite in Los Angeles for private viewings and selection by celebrity stylists and top fashion media in the lead up to film’s biggest awards ceremony.
The expertly crafted pieces all feature Forevermark diamonds that have a unique inscription number, which is an assurance that each Forevermark diamond is beautiful, rare and responsibly sourced. Throughout a Forevermark diamond’s journey from rough to polished, particular care has been taken to ensure responsible business practices, to support the advancement of women and to protect the natural world. Less than one percent of the world’s diamonds are worthy of this inscription, making a Forevermark diamond the ultimate symbol of integrity for the world’s most glamorous red carpet.
Costantino Papadimitriou, Chief Marketing Officer, Forevermark, explains, “As an international brand, we believe that a Forevermark diamond represents more than just wearing a piece of diamond jewellery on the red carpet, each Forevermark diamond embodies our values of integrity, environmental stewardship and opportunities for women, supporting their career ambitions and prospects in our diamond producing communities. As the diamond brand of De Beers Group we are proud of this commitment to creating positive change with a focus on gender equality and to building a culture that is inclusive and diverse. We are delighted to work with partners who share these same values. Our Forevermark jewellers have pushed the boundaries of creativity in their designs for this year’s Oscars, which recognises and celebrates outstanding achievements in film.”
The collection features classic cocktail rings, layered neckpieces, ear & palm cuffs, statement necklaces, palm gloves, haath phools and chandelier earrings. It has been crafted by select Authorized Forevermark Jewellers across the country namely A.S Motiwala; Abaran Timeless Jewellery; Anmol Jewellers; Apranje, AVR Jewellers; B.R Designs; C Krishnaiah Chetty & Sons; D. P. Jewellers; Diamond Tree; KAYS; Kirtilals; Mahesh Notandas; Manepally Jewellers; Mehta & Sons; Mehta Jewellery; NAC Jewellers; Narayan Jewellers; Neelkanth Jewellers; Nikkamal Jewellery House; OM Jewellers; ORRA Jewellery; PMJ Jewellers; PN Gadgil Jewellers; Rivana; Rose; Vaibhav Empire and VBJ – Vummidi Bangaru Jewellers.
Sachin Jain, President, Forevermark India, said, “It is an honour to be a part of this prestigious platform and showcase exceptional diamond designs from our country’s finest Indian jewellers. We are hoping to once again raise the bar of global creativity with our immaculate craftsmanship and innovative designs at the 91st Academy Awards.”