Bandhan Jewels ropes in Isabelle Kaif as brand ambassador
Bandhan Jewels has announced that it has roped in Isabelle Kaif as the brand ambassador.
A new entrant in the jewellery market, Bandhan Jewels is a multi-brand retail platform established under the aegis of Style Quotient Jewellery Private Limited.
A kind of a retail partnership programme, which is based on a concept like Oyo rooms, Ola and Uber etc., Bandhan Jewels intends to give support to the jewellery retailers by inviting them to be retail partners with them. When united under a same brand, jewellers can compete with big brand stores. This helps the jewellery outlets to be a part of perceived retail jewellery chain.
Speaking on the occasion, Prasad Kapre, CEO & Director, Style Quotient Jewellery Private Limited, said, “There has been no retail organisation that is collaborating with investors and jewellers by supporting them in their endeavour of building a long term sustainable and profitable jewellery business. Bandhan Jewels was created as an answer to this existing gap. Isabelle soon makes a debut in the world of Bollywood and brings this freshness in the jewellery world.”
Addressing the media, Brand Ambassador Isabelle Kaif said, “I am excited to be associated with Bandhan Jewels, which I think is a phenomenal concept. The jewellery pieces are exquisite and finely crafted. They are pure indulgence for the women of today.”