AMY, brand partner of Swarovski Gemstones, launches nature-inspired collections
On 1st December 2018, Amy Exports & Imports from Kerala, branding partner of Swarovski Gemstones™ launched three collections at the Kerala Gem & Jewellery Show 2018. The collection was launched by Ulka Gupta, Bollywood and Kollywood star along with Rajendra Jain, MD India, Swarovski Gemstones™. Other industry dignitaries who graced the occasion with their presence and good wishes were Anwar Sadat, MLA of Aluva, Kerala; K. Srinivasan, MD, Emerald Jewel Industries; A.K. Nishad of Malabar Gold and Diamond; Sumesh Wadhera , Art of Jewellery; PV Jose; Kranti Nagvekar; Jayantilal Challani; Princeson Jose of Prince Jewellery and entire jewellery fraternity from Kerala.
The celebration amplified with a spectacular fashion show in the evening showcasing breathtaking collection by Amy with Swarovski® Zirconia. Bollywood and Kollywood celebrity Ulka Gupta was the showstopper for the sequence of Amy in association with Swarovski Gemstones™. Her presence throbbed the hearts of many and left everyone in an aww for the evening.
Ulka Gupta expressed “My first crush and love is Swarovski Zirconia. I feel honoured to be a showstopper for Amy in association with Swarovski Gemstones.”
Rajendra Jain, Managing Director of Swarovski Gemstones India congratulated Amy for their stunning Botanical collections, which was beautifully designed and created with flowers, fruits and vegetables motifs representing the complete green jewellery. This innovative and creative jewellery should be one of the main attractions for the retailers and consumers. He further stated that “Swarovski Zirconia has become girl`s first love”
Amy’s collection was inspired by nature and targets the millennials of today:
Natura Jhumka Collection: Combinations “Eco-friendly” or “nature-inspired” has become very popular lately and fashion tries not to fall behind. Every season fashion designers offer new lines of jewellery inspired by nature. With this collection, Amy have tried to find the most creative and beautiful nature-inspired jewellry collection.
Millennial Bridal Collection: Indian bridal jewellery grabs everyone’s attention with the visual appeal of its intricate designs. However, the actual beauty of the jewellery pieces lies much deeper and is considered a blend of spiritual and cultural essences for the most auspicious and beautiful occasion of a woman’s life. Amy’s “Millennial Bridal Collection set with Swarovski Zirconia”, has a wide range of bridal necklaces that would surely warm the hearts of many brides and a wide range of modernised bridal necklace collection. The blend of modernised and traditional bridal concept makes it very trendy bridal collection for new millennials. So, come and fall in love with our beautiful and elegant bridal necklace collection.
Botanical collection: Botany is one of the most attractive, most useful, and most extensive departments of human life. It is above every other, the science of beauty. Amy presents a world renowned collection of botanical jewellery, “Botanical Collection set with Swarovski Zirconia” captures the beauty and exquisite detail of nature. Amy has tried to make the most creative and the most beautiful collections inspired by nature using precious gold and various colours of Swarovski Zirconia.