3rd Platinum ‘Season of love’ registers growth of 70% in retail sales
The 3rd edition of Platinum ‘Season of Love’ witnessed great success with the leading platinum retailers participating in the exclusive in-store festival. The ‘Season of love’ 2018 edition which took place from 16th May to 17th June 2018 registered a retail sales growth of 70 per cent and offered a glorious experience to the customers, as they won exciting rewards on platinum purchases.
This year saw a tremendous increase in the number of footfalls as well as retailers taking part in this in-store festival. The number of retailer participation saw a whopping growth of 75 per cent compared to last year. The retail partners promoted the campaign with enthusiasm through digital media, direct mailers, outdoors as well as organising exclusive previews for their consumers which led to the remarkable growth and success of the campaign.
The winners of Platinum ‘Season of Love’ 2018 consumer contest were rewarded with exciting prizes on purchase of platinum jewellery during this period. Prizes ranged from romantic holidays and 5-star dinner experiences. The winner of the grand prize is entitled to win Platinum Evara jewellery worth 3 lakhs.
Platinum is the metal of choice for the young India. Today’s consumers look for meaning and emotional appeal in every piece they acquire. The rarity of the metal, the designs inspired by global trends and the distinct emotional positioning of platinum makes it the preferred choice of metal for the millennials. From Platinum Evara to Platinum Love Bands, the innovative and exemplary designs make it a versatile option for every occasion and lend a touch of sophistication to the wearer.
Speaking about the campaign Vijay Jain, CEO, founder and director, ORRA, said, “Season of love has been a very rewarding initiative. The campaign generates huge excitement at a consumer level and gets our store new walk-ins every single year.”
“We are happy with the sales of platinum jewellery at Joyalukkas. Especially during Season of Love, we have witnessed new sets of customers buying platinum jewellery. Apart from wedding bands, Platinum Evara and men’s jewellery that come in unique designs have helped us drive growth this season,” said Suresh VN, manager Diamond Vision, Joyalukkas.
PGI’s 3rd edition of Buyer Seller Meet in Hyderabad this year felicitated key retailers and their sales-staff on the basis of their sales volumes during ‘Season of Love’ 2018.